XAwards by Hotjar

The XAwards Final Event.

The final 2 day event was held on the island of Malta, in the heart of the Mediterranean.

Guests & Speakers

Ryan Singer

Product Strategy at Basecamp

Sergei Anikin

VP of Engineering at Pipedrive

David Darmanin

Founder & CEO at Hotjar

Alex Theuma

Co-Founder at SaaStock

Patrick Campbell

Co-Founder & CEO at PriceIntelligently

Marc von Brockdorff

Director of Engineering at Hotjar

Hannah Chaplin

‎CEO & Co-founder at Receptive.io

Bob Jelica

Director at Football Addicts
Previously Agile Coach at Spotify

Jon Malmberg

Director of Demand Generation at Hotjar
Previously VP of Marketing at Uniblue

Jonathan Vella

Director of Design at Hotjar Previously Senior Product Manager at Tipico

Christian Thaler-Wolski

B2B SaaS Startup & VC Fund Advisor

Johan Malmberg

Chief Revenue Officer at Hotjar Entrepreneur with 10+ years of experience.

Josef Calleja

Previously CFO of GFI Software

Ken Weary

VP of Operations at Hotjar

Antoine Bonello

COO at Mr. Green

Day 1
Thursday 11th May 2017

09:00 - 09:30    Registration
09:30 - 10:30    Morning Ice-breaker
10:30 - 11:30    Coffee Break

11:30 - 12:15    Keynote: The Passion Fallacy

Why you need more than "passion" to be successful.

David Darmanin, CEO at Hotjar
12:30 - 14:00    Lunch Break

14:00 - 15:00    Funding

A panel discussion around when, how and who you should be raising with and whether you should be raising external capital at all.

Christian Thaler Wolski, B2B SaaS Startup & VC Fund Advisor
Josef Calleja, Previously CFO at GFI Software
Alex Theuma, Co-founder at SaaStock
Moderated by David Darmanin, CEO of Hotjar
15:00 - 15:30    Break

15:30 - 17:00    Pricing

Pricing Workshop with Patrick Campbell.

Patrick Campbell, Co-Founder & CEO at PriceIntelligently
17:00 - 17:30    Coffee Break

17:30 - 18:30    Market-ing, Positioning and Messaging

A talk on the importance of understanding your market and the way to position your startup using the right messaging.

David Darmanin, CEO at Hotjar
Ryan Singer, Product Strategy at Basecamp Moderated by Alex Theuma, Co-founder at SaaStock

19:30 - 22:30    Welcome Party

Hotjar is hosting a welcome party for all attendees at Hugo's Terrace Rooftop Bar.




Day 2
Friday 12th May 2017

09:00 - 10:00    Hotjar Team AMA

Ask Hotjar anything. An opportunity for all attendees to get to know how about the team behind Hotjar.

10:00 - 11:00    Go to Market

In this session the panel will discuss the do's and dont's of how to successfully get your product / service to the masses.

Johan Malmberg, Chief Revenue Office at Hotjar
Jon Malmberg, Director of Demand Generation at Hotjar
Gary Gaspar, CEO at Marker.io
Moderated by Alex Theuma, Co-founder at SaaStock
11:00 - 11:30    Coffee Break

11:30 - 12:30    Planning

The operational backbone of your startup is far more important than you might think. In this session we will talk about what you need to think of before you start to scale.

Antoine Bonello, COO at Mr. Green
Ken Weary, VP of Operations at Hotjar
Moderated by David Darmanin, CEO at Hotjar
12:30 - 14:00    Lunch Break

14:00 - 15:00    Execution

A panel discussion about working in a lean and agile environment and how to use your resources in the most effective way.

Bob Jelica, ‎Director at Football Addicts
Sergei Anikin, VP of Engineering at Pipedrive
Marc von Brockdorff, Director of Engineering at Hotjar
Moderated by Jonathan Vella, Director of Design at Hotjar

15:00 - 16:00    Product Market Fit

Does your product / service really have 'product-market' fit? In this session we'll look at why it's important to measure for this and how to do so.

Ryan Singer, Product Strategy at Basecamp
Hannah Chaplin, CEO & Co-founder at Receptive.io
Moderated by Marc von Brockdorff, Director of Engineering at Hotjar
16:00 - 16:30    Coffee Break

19:00 - 20:00    Finalists Pitches

The 10 XAwards finalists will get on stage to make their final 3-minute pitches.

20:00 - 23:00    XAwards Presentation & Party

XAwards ended with the awards presentation and a party at the beautiful Villa Rosa ‐ a perfect opportunity to network and get to know like-minded people.


Local Maltese band The Travellers played live during the party.